Downtown Retail Incubator Program (DRIP)
Why This Program Exists
The Downtown Retail Incubator Program (DRIP) is a new program created to help local entrepreneurs grow into permanent storefronts in Downtown Grand Rapids. The program offers affordable space, hands-on support, and a step-by-step roadmap tailored to early-stage retailers. The goal is to bridge the gap between having a great product and running a sustainable storefront business downtown.
Downtown Grand Rapids has room to grow—and the potential to reflect more of the creativity and diversity found in our community. DRIP was created in a partnership between DGRI and the Arts Marketplace to expand opportunities for local entrepreneurs, especially those who don’t always have access to the resources needed to build a sustainable retail business.
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What You Get
- Retail space inside the Arts Marketplace. That means high foot traffic and low rent.
- Workshops + coaching on business planning, finance, marketing, and merchandising.
- Visibility + exposure through events, campaigns, and Marketplace promotions.
- In-kind support from our community partners to help support your business and grow your network.
- Access to support organizations like GROW, SBDC, Start Garden, and more.
- Ongoing guidance even after you move into your own space.
This is a space to grow your business while staying connected to a larger support network.
How It Works
Once accepted, you’ll join a cohort of 10–20 entrepreneurs working toward a shared goal: storefront retail in downtown Grand Rapids. You’ll set goals with the program team, launch your products at the Arts Marketplace, and participate in quarterly workshops.
The program lasts 12–24 months, depending on your business’s pace. When you’re ready, we’ll support your transition into a permanent storefront and continue to check in with you after you’ve moved on.
Who Should Apply
We’re looking for micro-entrepreneurs who sell soft goods like clothing, books, candles, home goods, jewelry, art, and similar products, and who are ready to grow into a more permanent retail presence downtown.
We strongly encourage applications from individuals of all backgrounds. In our commitment to building a more inclusive and equitable environment, we are especially eager to support candidates from historically underrepresented communities, including BIPOC, LGBTQ+, women, veterans, and people with disabilities. While we prioritize diversity in our selection process, we welcome and value applications from everyone.
What You'll Learn
The program covers the practical skills needed to run a retail business, including:
- Business planning + goal setting
- Financial literacy + bookkeeping
- Lease navigation + legal basics
- Social media strategy + seasonal planning
- Merchandising + store layout
You’ll work with local experts and business owners who know what it takes to succeed.
Your Journey Through the Program
Year 1
Apply + Launch
- Apply to join the program
- Get matched with a support team
- Set goals + create your business roadmap
- Launch your products inside the Arts Marketplace
- Begin quarterly check-ins + foundational workshops
Year 2
Build + Strengthen
- Continue selling + refining your product
- Deepen your skills with advanced workshops (marketing, finance, legal)
- Host in-store events + build your customer base
- Collaborate with peers + grow your brand presence downtown
- Start exploring what your own space could look like
Year 3
Transition + Launch Your Storefront
- Finalize your business plan + financials
- Receive support finding + securing a permanent location downtown
- Get help navigating leases, permitting + storefront setup
- Graduate into your own retail space
- Continue receiving mentorship + check-ins during your first year out
Frequently Asked Questions
When are applications open?
Applications are open through November 26th.
How is rent calculated?
Rent is highly subsidized and determined on the amount of space used in the Marketplace.
What is included?
Workshops, Mentorship, Marketing Support, Event Space are included as well as help finding a storefront space and assistance applying for DGRI’s Retail Attraction & Innovation grant, which could help offset rental costs for your first 18 months.
How long is the commitment?
Commitment is typically 12–24 months depending on your growth timeline.
Do I need to live in Grand Rapids?
No, but you should be regularly present to manage your business and participate in the program.
Do I need to have a full business plan?
No, but you should have a product ready to sell and some experience with customers—online or in person.
Is this just for people from underrepresented communities?
That’s a key focus, but not a requirement. The program is open to all applicants.
In Partnership With
Let’s Build Something Together
If you’re ready to take your next step, we’re ready to walk with you. Apply now to join a growing community of entrepreneurs building something lasting in the heart of Grand Rapids.